This post was originally published at Data Mining for Predictive Social Network Analysis

Analysts have come to recognize social network data as a virtual treasure trove of information for sensing public opinion trends and groundswells of support. In this article, Toptal Engineer Elder Santos describes the techniques he employed for a proof-of-concept that effectively analyzed Twitter Trend Topics to predict, as a sample test case, regional voting patterns in the 2014 Brazilian presidential election.

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This post was originally published at Data Mining for Predictive Social Network Analysis