This post was originally published at Make Your App Profitable, Part 2 – Harnessing the Mobile Funnel

Subscription-based apps need a special approach when it comes to analytics. Learn how a variation on the traditional sales funnel helps you work with LTV, subscriber retention, and churn rates to make your app better—and more profitable.

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This post was originally published at Make Your App Profitable, Part 2 – Harnessing the Mobile Funnel