Telling people to act fast or buy now is a well-worn marketing cliché.

Except this time we’re serious.

At midnight Eastern today, Amazon.com kicked off a 24-hour “flash sale” on the Nokia Lumia 1020 with Windows Phone 8. ; The sale comes just days after the camera buffs at DP Review concluded that the image quality from the phone’s 41-megapixel sensor was unmatched. “By nearly every metric, it takes better pictures than any other phone on the market,” editors wrote.

During the sale—which ends at 11:59 Eastern—you can snag any color of Nokia’s flagship Windows Phone 8 smartphone for just $199, or a hundred bucks off its normal two-year contract price at AT&T. To order one, head over to Amazon’s site.

Upgrading from an iPhone? Today only, Nokia is offering an additional $50 for any iPhone submitted through its trade-up program*.

And like the saying goes: act fast.

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*Offer valid for the first 380 iPhones submitted.

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Today only: Save $100 on the Nokia Lumia 1020 at Amazon.com (plus $50 from Nokia for trading in your iPhone)